Events

Leveraging today’s digital and social channels for manufacturers to retain and attract talent

Leveraging today’s digital and social channels for manufacturers to retain and attract talent

Date

June 12, 2019

Time

9:00 AM - 11:00 AM

Location

MassMEP, 100 Grove Street, Worcester, MA

Human Resource leaders in the manufacturing community are experiencing a major talent gap that is leading to a war for the most sought after profiles. The same way the consumer has become informed, connected and overall more powerful, talented profiles well suited for the manufacturing industry are more difficult to attract and to retain than ever before. As a result, a manufacturer’s ability to attract and retain the best talent has become a critical source of competitive advantage, but also requires new sets of marketing tools that a traditional HR Manager is often not equipped to deploy.

Given this background, MassMEP has partnered with TribalVision – an outsourced Boston-based marketing firm – to conduct a workshop that will equip manufacturers with the tactics and tools necessary to recruit and retain the workers needed to support and fuel the next stage of company growth. The 60-minute workshop will touch on the following topics:

  • Building out the marketing assets needed to improve your “attractiveness score” with potential recruits
  • Deploying digital and social campaigns to target and attract potential candidates
  • Putting in place internal marketing initiatives to increase staff retention and morale
  • Developing a process to generate and post online customer and employee reviews
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